Mayara Petruso e a vida online


“Chegara o dia em que todos teremos a opção de trocar de nome (alias) e recomeçar do zero.”

Tudo o que eu tenho a falar sobre essa onda de preconceito na internet pós-eleições, o Eric Schmidt já disse. Na verdade as pessoas não se dão conta do que estar “online” a cada milésimo de segundo (tinha colocado 7x24x365 mas ia deixar uns minutos de fora,  mas infelizmente, não teremos esse momento de “paz”). Realmente me indignou pessoas à minha volta se mostrarem tolos preconceituosos, mas estava falando de adultos, pessoas com mais de 30 anos.

Não é o caso de jovens e adolescentes. Essa galera, se fingem de smarto, mas está tão perdida quanto os velhos. Ninguém compreende bem os efeitos dessa revolução tecnológica. Quem tem um smartphone sabe bem o que é isso (o meu é esse), por que ele rompe com a barreira física para se conectar (o notebook ainda tem esse vinculo físico, tipo, vc tem que se sentar pra usar. Com os smartphones não). Às vezes esqueço o GPS/3G ativado e depois vou ver que ficou registrado que estava saindo do banco, por exemplo.

A grande verdade é que a sociedade não compreendeu isso, tudo é registrado, não é possível apagar nada. Vivi isso quando quis deletar minha conta do Facebook (já tinha conseguido no Yahoo! e no Orkut). Não existe essa opção. #PrivacyFail. Mas talvez por que não seja tecnicamente possível. Aqui no blog, já peguei uns bots que copiam o que posto segundos depois. Eu sei que eles existem, e eles sabem que eu sei que eles estão registrando. Escrever sobre política dá nisso.

Mas voltando, ninguém melhor para falar sobre isso que o CEO do Google, Eric Schmidt, ele falou sobre isso ao WSJ (resumo do Huffington Post e integra abaixo) e na Techonomy. Excerpts:


“Eu não acredito que a sociedade compreendeu o que acontece quando tudo está disponível, reconhecível e gravado por todo mundo todo o tempo…todo pessoa jovem um dia poderá automaticamente mudar o seu nome ao alcançar a idade adulta para se desvincular dos exageros da juventude gravados nos sites de seus amigos nas redes sociais.” (bad, bad translation)

É mais ou menos isso. Agora a menina tem 21 anos. Eu fiz grandes besteiras aos 21, mas acho que ela terá que pagar na justiça (com moderação) pelos seus atos. Não é uma questão de ser ou não “bode expiatório”, ela tem maioridade penal. Ponto. Mas o problema é que a sociedade não discute profundamente o que está acontecendo, daqui a pouco vai faltar cadeia. A parte mais triste foi que políticos estimularam isso e deveriam ser punidos, mas não serão. Nunca serão.

O que a Mayara vai servir é de justificativa pro AI-5 digital. Então, o buraco é mais embaixo, infelizmente.

Google CEO Eric Schmidt Advises You Change Your Name To Escape Online Shame

Google CEO Eric Schmidt Advises You Change Your Name To Escape Online Shame

Huffington Post | Bianca Bosker First Posted: 08-17-10 09:25 AM | Updated: 08-17-10 01:49 PM

Google Ceo Eric Schmidt

In a recent interview with the Wall Street Journal, Google CEO Eric Schmidt discussed the future of search, how newspapers will survive, and what’s next for Google.

As ReadWriteWeb highlighted, Schmidt also shared some surprisingly frank, eyebrow-raising opinions on privacy online and the lengths to which we will have to go to protect our reputations in what the New York Times called an age defined by “the impossibility of erasing your posted past and moving on.”

The Wall Street Journal’s Holman Jenkins writes in his interview with Eric Schmidt that the CEO “predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.”

“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” Schmidt said.

Will we really use this “restart button?” Many have questioned Schmidt’s stance. “This notion isn’t just scary–it seems downright pointless,” wrote TechCrunch of the proposition. Researcher Danah Boyd calls the idea “ludicrous,” adding it “completely contradicts historical legal trajectories,” “fails to account for the tensions between positive and negative reputation,” and “would be so exceedingly ineffective as to be just outright absurd.”

Schmidt also discussed what Google knows about its users, and how it intends to use that information.

“I actually think most people don’t want Google to answer their questions,” he explained. “They want Google to tell them what they should be doing next.”

Google, said Schmidt, “[knows] roughly who you are, roughly what you care about, roughly who your friends are,” as well as your location, within a foot. Jenkins offers an example of how this could be applied, explaining, “If you need milk and there’s a place nearby to get milk, Google will remind you to get milk. It will tell you a store ahead has a collection of horse-racing posters, that a 19th-century murder you’ve been reading about took place on the next block.”

Earlier this month, Schmidt offered additional insight into his views on privacy at the Techonomy conference. As we reported here, he argued that anonymity on the Internet is dangerous and suggested the days of anonymity online are numbered. Read more.

Holman W. Jenkins Jr.: Google and the Search for the Future – WSJ.com

Google and the Search for the Future
The Web icon’s CEO on the mobile computing revolution, the future of newspapers, and privacy in the digital age.

By HOLMAN W. JENKINS JR.

To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company’s way, along came Apple’s iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google’s search box. The “app” revolution was going to spell an end to Google’s dominance of Web advertising.

But that’s all so six-months-ago. When a group of Journal editors sat down with Eric Schmidt on a recent Friday, Google’s CEO sounded nothing like a man whose company was facing a midlife crisis, let alone intimations of mortality.

For one thing, just a couple days earlier, Google had publicly estimated that 200,000 Android smartphones were being activated daily by cell carriers on behalf of customers. That’s a doubling in just three months. Since the beginning of the year, Android phones have been outselling iPhones by an increasing clip and seem destined soon to outstrip Apple in global market share.

True, Apple sells its phones for luscious margins, while Google gives away Android to handset makers for free. But not to worry, says Mr. Schmidt: “You get a billion people doing something, there’s lots of ways to make money. Absolutely, trust me. We’ll get lots of money for it.”

“In general in technology,” he says, “if you own a platform that’s valuable, you can monetize it.” Example: Google is obliged to share with Apple search revenue generated by iPhone users. On Android, Google gets to keep 100%. That difference alone, says Mr. Schmidt, is more than enough to foot the bill for Android’s continued development.

And coming soon is Chrome OS, which Google hopes will do in tablets and netbooks what Android is doing in smartphones, i.e., give Google a commanding share of the future and leave, in this case, Microsoft in the dust.

Can it all be so easy? Google’s stock price has fallen nearly $150 since the beginning of the year. Financial pundits have started to ask skeptical questions, wondering why it doesn’t give more of its ample cash back to shareholders in the form of buybacks and dividends. Some suspect that all that temptation merely encourages Mr. Schmidt, along with founders Sergey Brin and Larry Page—the triumvirate running the company—to splurge on gimmicky ideas that never pay off. Fortune magazine recently called Google a “cash cow” and suggested more attention be paid to milking it rather than running off in search of the next big thing.

But to hear Mr. Schmidt tell it, the real challenge is one not yet on most investors’ minds: how to preserve Google’s franchise in Web advertising, the source of almost all its profits, when “search” is outmoded.

The day is coming when the Google search box—and the activity known as Googling—no longer will be at the center of our online lives. Then what? “We’re trying to figure out what the future of search is,” Mr. Schmidt acknowledges. “I mean that in a positive way. We’re still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type.”

“I actually think most people don’t want Google to answer their questions,” he elaborates. “They want Google to tell them what they should be doing next.”

Let’s say you’re walking down the street. Because of the info Google has collected about you, “we know roughly who you are, roughly what you care about, roughly who your friends are.” Google also knows, to within a foot, where you are. Mr. Schmidt leaves it to a listener to imagine the possibilities: If you need milk and there’s a place nearby to get milk, Google will remind you to get milk. It will tell you a store ahead has a collection of horse-racing posters, that a 19th-century murder you’ve been reading about took place on the next block.

Says Mr. Schmidt, a generation of powerful handheld devices is just around the corner that will be adept at surprising you with information that you didn’t know you wanted to know. “The thing that makes newspapers so fundamentally fascinating—that serendipity—can be calculated now. We can actually produce it electronically,” Mr. Schmidt says.

Mr. Schmidt obviously has an eye to his audience, which this day consists of folks with an abiding devotion to the newspaper business. He speaks in sorrowful tones about the “economic disaster that is the American newspaper.” He assures us that in the coming deluge trusted “brands” will be more important than ever. Just as quickly, though, he adds that whether the winners will be new brands or existing brands remains to be seen. On one thing, however, Google is willing to bet: “The only way the problem [of insufficient revenue for news gathering] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads. That’s our business.”

Mr. Schmidt is a believer in targeted advertising because, simply, he’s a believer in targeted everything: “The power of individual targeting—the technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them.”

That’s a bit scary when you think about it. But for investors and executives the big question, of course, is which companies will control these opportunities. Google may see itself as friend and helper to the media business, but it also clearly sees itself in control of the targeting information. Says Mr. Schmidt: “As you go from the search box [to the next phase of Google], you really want to go from syntax to semantics, from what you typed to what you meant. And that’s basically the role of [Artificial Intelligence]. I think we will be the world leader in that for a long time.”

Between here and there, though, the company faces ever-growing legal, political and regulatory obstacles. The net neutrality debate, which Google has led, has taken a sudden turn that has many of its former allies in the “public interest” sector shouting “treason.”

What was most striking about the set of net neut “principles” Google produced this week with former antagonist Verizon was that they didn’t apply to wireless. “The issues of wireless versus wireline gets very messy,” Mr. Schmidt told one news site. “And that’s really an FCC issue, not a Google issue.”

Wait. Isn’t the future of the Internet wireless these days? Isn’t wireless the very basis of the new partnership between Google and Verizon, built on promoting Google’s Android software? But Google has now broken ranks with its allies and dared to speak about the sheer impracticality of net neutrality on mobile networks where demand is likely to outstrip capacity for the foreseeable future.

If that weren’t about to become a sticky political wicket for the company, it also faces growing antitrust, privacy and patent scrutiny, fanned by a growing phalanx of Beltway opponents, the latest being Larry Ellison and Oracle. “There’s a set of people who are intrinsic oppositionists to everything Google does,” Mr. Schmidt acknowledges resignedly. “The first opponent will be Microsoft.”

Mr. Schmidt is familiar with the game—as chief technology officer of Sun Microsystems in the 1990s, he was a chief fomenter of the antitrust assault on Bill Gates & Co. Now that the tables are turned, he says, Google will persevere and prevail by doing what he says Microsoft failed to do—make sure its every move is “good for consumers” and “fair” to competitors.

Uh huh. Google takes a similarly generous view of its own motives on the politically vexed issue of privacy. Mr. Schmidt says regulation is unnecessary because Google faces such strong incentives to treat its users right, since they will walk away the minute Google does anything with their personal information they find “creepy.”

Really? Some might be skeptical that a user with, say, a thousand photos on Picasa would find it so easy to walk away. Or a guy with 10 years of emails on Gmail. Or a small business owner who has come to rely on Google Docs as an alternative to Microsoft Office. Isn’t stickiness—even slightly extortionate stickiness—what these Google services aim for?

Mr. Schmidt is surely right, though, that the questions go far beyond Google. “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” he says. He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.

“I mean we really have to think about these things as a society,” he adds. “I’m not even talking about the really terrible stuff, terrorism and access to evil things,” he says.

Not that Google is a doubter of the value of social media. Mr. Schmidt awards Facebook his highest accolade, calling it a “company of consequence.” And though “there is a lot of hot air, a lot of venture money” in the sector right now, he predicts that one or two more “companies of consequence” will be born among the horde of new players just coming to life now.

A skeptic might wonder whether, despite present glory, Google itself might yet prove a flash in the pan. The company has enormous technological confidence. Mr. Schmidt describes how YouTube, its video-serving site, almost “took down” the company in its early days, thanks to the swelling outflow of video dispatched from its servers to users around the globe. Salvation was the “proxy cache”—lots of local servers around the world holding the most popular videos. “The technology that Google invented allows us to put those things very close to you,” says Mr. Schmidt. “It was a tremendous technological achievement.”

But with YouTube, as with lots of Google projects, there remains the question of how to make money. Google captured the search wave and shows every sign of positioning itself successfully for the mobile wave. As for the waves after that, your guess may be as good as Mr. Schmidt’s.

Mr. Jenkins writes the Journal’s weekly Business World column.

4 comentários sobre “Mayara Petruso e a vida online

  1. Mas eu acho que é justamente isso, de bode expiatório, o caso da cidadã Mayara Petrusio. E falo isso como nordestino, morando no nortista e militante do PT. Não foi só dela a carga preconceituosa. Ela tem que pagar, claro, mas não sozinha. Muitos de um lado e de outro tem que sofrer nos rigores da lei o que sobra pro preconceitos, pro racismo.

    1. Adriano, ela será usada como bode expiatório…

      …mas o MPF está com uma lista de mais de 1000 perfis do Twitter em mãos. Vai ser uma festa.

    2. A questão não é essa. Vão ter problemas pra identificar muitos desses perfis (fakes) e ai, vai ser a deixa pra emplacar o AI-5 digital e colocar o Lula numa sinuca de bico para o veto.

      Sagazes são esses caras. Eu sou neném.

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